The Benefits of Print Advertising!
Print Advertising | Automotive Promotional Printing
Contrary to popular belief, print is not dead. While many web devotees assume it to have gone the way of chivalry, the fact remains that print advertising continues to prove itself year after year. Printed media has unique characteristics and style that web advertisements will never rival. Print may, in fact, be somewhat of the new vinyl: a relevant and sought-after medium in the process of recreating itself. While online advertising is indeed an essential part of any ad campaign, statistics show a 25 percent higher response rate to campaigns which incorporate both print and web. In a world of internet instant gratification, print advertising still holds big benefits.
High Retention Rates
People pay more attention to what they see in print. They also remember more of it. Rather than quickly scrolling or clicking through information, people reading printed media spend more time on the task. Folio Magazine reported on a Ball State University study which showed that when magazines are used by consumers, they are the primary or exclusive medium 85 percent of the time. A longer attention span means that print readers are most often loyal readers.
Print is Tangible
Holding a newspaper or magazine in your own two hands creates a lasting impression that web media simply cannot. Whether highlighting a favorite passage or clipping an interesting photo, print readers have the opportunity to become invested and physically involved with the medium.
Brand Marketing
Through visual stimuli, print advertising is effective in drawing emotional responses and stimulating brand recognition. Strategically placed graphics and text combined with a familiar company logo create a striking branding image. This power of association and emotion makes print a powerful force to be reckoned with.
Targeted Marketing
Printed media allows advertisers to effectively target specific demographics. Campaigns can target individual readers based on profession, common interests, age, lifestyle, location or region, spending habits, and a wealth of other factors. Companies can strategically plan and position their advertisements by taking into account the established audience for each periodical or newspaper. Yes, online advertising is now reaching more consumers than ever before. However, no smart company can afford to ignore printed media. An effective advertising campaign must incorporate both print and web. As long as people continue to print words on paper, the benefits of print advertising will continue to be relevant to consumers. Contact our car dealer print marketing team to get started.