Black Book / KBB / Edmunds
Using actual trade-in value data helps to validate your offer by showing customers what the current value of their vehicle is subject to mileage and condition. Buy Back/Trade-in campaigns are successful when you include the combination of the prospect’s car year, make, model, and value.
- Ability to use current market trade value of customers’ vehicles in conjunction with a persuasive sales message
- Generate quality floor traffic and trade-in prospects over gift seekers
- Use well known sources of vehicle valuation data: Black Book, KBB and Edmunds each offer different values based on likely vehicle condition