Black Book / KBB
Actual trade-in value data helps to validate your offer by showing customers what
the current value of their vehicle is subject to mileage and condition. Buy Back/Trade-in campaigns are more successful when you include the combination of the prospect’s car year, make, model, and trade-in value.
Campaign Benefits:
- Ability to use current market trade value of customers’ vehicles in conjunction with a persuasive sales message.
- Generates quality floor traffic and trade-in prospects, instead of gift seekers.
- Use well known sources of vehicle valuation data: Black Book® or Kelley Blue Book® each offer different values based on likely vehicle condition.
