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automotive promotional printing

Black Book / KBB / Edmunds

Using actual trade-in value data helps to validate your offer by showing customers what the current value of their vehicle is subject to mileage and condition. Buy Back/Trade-in campaigns are successful when you include the combination of the prospect’s car year, make, model, and value.

Campaign Benefits:

  • Ability to use current market trade value of customers’ vehicles in conjunction with a persuasive sales message
  • Generate quality floor traffic and trade-in prospects over gift seekers
  • Use well known sources of vehicle valuation data: Black Book, KBB and Edmunds each offer different values based on likely vehicle condition