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Digital or Traditional? A Marketing Comparison

If you were in the marketing field in the early 1980s, it’s possible you based much of your strategy on Jay Conrad Levinson’s 1984 book, Guerilla Marketing. While it’s almost 2022 and much of the world has changed since then, the fundamental concepts of marketing are still in practice. No matter what products and services you’re trying to sell, you need to promote them properly and reach the right demographic to maximize profits. With social media becoming the juggernaut that it has, digital marketing is becoming one of the best ways to reach the public. Traditional marketing with its tried-and-true concepts exists in the digital age, so which one is better? We’re about to find out. 

The Key Differences between Traditional Marketing and Digital Marketing

In today’s world, the landscape has greatly changed when it comes to how businesses want to market themselves, but also how they NEED to. Gone are the days where a billboard overlooking a busy freeway or a commercial on TV were  prime real estate to get your product or services in front of leads. Today, there aren’t only the traditional avenues of marketing, there are now digital as well. And it’s important to know the differences. 

What are the Advantages of Promotional Products?

Looking for ways to boost your follower base and promote your service or product?  It sounds like it’s time for you to invest in promotional products in your advertising.  Here at Premium Productions, we excel in promotions.  We’ve spent the last 22 years mastering our skills with direct marketing and printing to help marketers and their agencies.  We specialize in direct mail promotions, digital channels marketing strategies, and creative services, all of which will boost your client base and sales. 

Millennials Love Mail. Here’s Why.

Millennials make up a huge part of the buying market, and it is essential for business owners to have a marketing plan targeted at this demographic if they really want their businesses to excel. Premium Productions has over 22 years of direct marketing experience, and believe it or not, printed mail marketing campaigns are effective with millennials, and here is why:

Here’s What to Know When Printing Postcards for Direct Mail

One of the best uses for direct mail is through the use of postcards to market to your customers. Both small businesses and large businesses benefit from postcards. They are inexpensive to create and mail. However, you want to get the most out of your postcards as possible. Here is some information on printing and mailing the perfect postcards. 

Follow These Tips to Kick Up Your Direct Mail Marketing Response Rate

Creating what you think is a great direct mail piece, then finding a low response rate, can be a frustrating experience. The intent of direct mail is to get a response from prospective or current clients, and a poor result can cause you to rethink the need for direct mail. It is important that direct mail remains part of your marketing budget, but there are some things you can do to improve it.

Make Sure Your Marketing Efforts Reach Millennials

Millennials, who were born between 1981 and 1996, represent a huge chunk of the buying population, as they are the largest generation after the postwar Baby Boomer generation that was born in the 1940s and 1950s. Millennials have a lot of discretionary income to spend, they just need help figuring out where to spend it. Here are four ways you can make sure your marketing efforts are going to reach Millennials.