As many advertising companies (or businesses which handle their own marketing campaigns) realize the valuable customers who are able to be reached through direct mail and are getting back into it, it has created a lot of new or blended techniques and designs that are more like something you would expect to find in your inbox rather than your mailbox.
In this age of ultra-competitive markets and the emerging global economy, more and more businesses and individuals are frantically searching for ways to set themselves apart from their rivals. For most of these people, that entails a heavy dose of online and digital media geared towards prospective customers or clients.
It is hard to believe that what was once the entire foundation and structure of advertising and marketing campaigns is now the most underutilized. With the advent of digital media and access, so much of this type of content is made up and distributed online. But the fact is that as the overall strategy of reaching out to and connecting with an audience is moving away from physical mailers and materials, it leaves a huge opportunity open for people willing to capitalize on it.
Premium Productions is now offering digital marketing services in partnership with DigiSphere Marketing. We now can proudly offer you a full range of digital services including:
With the advent of social media and digital advertising, it is tempting to think that traditional advertising platforms have become obsolete. However, nothing could be farther from the truth and traditional advertising still plays a crucial role in effectively communicating products.
When it comes to direct mailing campaigns, gauging how effective the campaign is itself poses serious challenges. The traditional means of tracking a campaign involves counting the number of coupons redeemed (if applicable) or looking at any increased sales activity during its duration. Besides being dated, such methods put a greater amount of work on you than necessary. There are certain ways to automate data collection for some methods (for example, coupon redemptions can be collected digitally), but direct mail call tracking can be used for any print or digital campaign.
When it comes to marketing your automotive dealership, direct mail is an excellent option. However, in order for your campaign to be successful, you must follow certain steps. For the four keys to direct mail success, continue on.
When running any marketing campaign, it is important to test and measure results to know if your money is well spent. If you use call tracking numbers from Premium Productions in your direct marketing materials, you will not only be able to capture phone leads but also track results in easy to read reports. Automotive dealer marketing relies heavily on demographics, and call tracking will give you an excellent idea if you are reaching your optimum customers.
In today’s digital era, it can seem like the only successful marketing approaches are virtual. Social media and email have taken over the marketing industry. However, these approaches are not the only ways to successfully market your business. Direct mail isn’t dead! Learn why by reading on.
Even though we are in what is considered the digital age of marketing, there are other forms of marketing that are just as effective. One of these methods is direct mail postcards. If you are considering trying direct mail postcards for your company, read on for further details.