When you go to a library or bookstore, you most likely pick up a selection of books and look at the covers first. If one of them piques your interest, then you might open it and read the inside jacket or preface. The reality of human behavior is that people decide very quickly whether to look further or move on to something else. It’s no different when you send out direct mail.
Premium Productions is coming to NADA in Las Vegas! We will be located at Booth 4078C in the Las Vegas Convention Center located at 3150 Paradise Road. The Expo Hall will be open starting on Friday, March 23 at 8:30 AM and running through Sunday, March 25 at 4:00 PM.
Looking for a new way to advertise to the customers of your automotive dealership? If you are, consider early lease or loan termination campaigns. These advertising campaigns are targeted towards consumers who are nearing the end of their lease agreements, or those who have already paid off a notable percentage of their current loan. These specialized advertising campaigns can encourage new customers, new leases and more. Reach out to this specific market of potential customers to increase the amount of clients at your automotive dealership!
Automotive marketing programs can be diverse, with many dealers opting for digital or video marketing channels. Premium Productions feels direct mail supported by 21st Century technology can be a very effective way to market your dealership.
Before the rise of the Internet, businesses depended on traditional marketing channels such as TV, radio, and newspapers. Getting a Yellow Pages ad in the local phone book was common and practical because people used the book regularly to find business phone numbers.
We may be living in a digital age, but print advertising is not dead. As a matter of fact, print advertising is still an effective way to attract customers to your business. If you are interested in expanding your print advertising campaign, we here at Premium Productions can help.
Make marketing your new year’s resolution this year. Your dealership can generate sales with powerful marketing strategies in the new year by following our extraordinary advice. If you want to learn more about how you can market your dealership this new year, continue on with this blog post.
Here at Premium Productions Direct Marketing, our goal is to help our clients improve their marketing with our industry knowledge and data-driven, impact direct marketing campaigns. We also utilize lead generation and loyalty programs to give you the best possible results.
As the holidays quickly approach, we know that consumers are spending more on their loved ones, and themselves. Specials and deals pop up everywhere, and it’s important to know how to market your product to the right audience at the right time to get the most out of holiday spending.
As the holidays approach, so do the opportunities to send direct mailers to your customers. Two of the greatest ways to drive traffic to your dealership is through holiday sale events and direct mailers. Combine these two and you can pack your dealership with customers.