Discover the Benefits of Direct Mail Call Tracking
When it comes to direct mailing campaigns, gauging how effective the campaign is itself poses serious challenges. The traditional means of tracking a campaign involves counting the number of coupons redeemed (if applicable) or looking at any increased sales activity during its duration. Besides being dated, such methods put a greater amount of work on you than necessary. There are certain ways to automate data collection for some methods (for example, coupon redemptions can be collected digitally), but direct mail call tracking can be used for any print or digital campaign.
Here’s how it works: when you use a direct mail call tracking service through us, you’re given a unique phone number or numbers. You include these numbers with your campaign (regardless of medium) as part of a call to action. When a customer calls that number, two things happen: the call is connected directly to your preferred business telephone number and specialty software logs that the call happened. You can use the program at any time to see how many calls you’ve gotten as a result of the campaign. With that information, you can plan to expand or adjust the campaign or future campaigns as needed until you get the success you want.
Our direct mail call tracking service is one-hundred percent accurate. Whereas counting coupon redemptions and measuring sales periods manually leaves room for error, our automated system collects all of the data and compiles it for you, giving you a concrete measure of customer interest while giving you more free time to act upon it. To put it simply, our direct mail call tracking makes tracking your campaigns much easier, regardless of size.
If you’re interested in learning more about how our services can help your business, call Premium Productions at 800-297-1990. We’re available to answer any questions you may have.