Yes, Print Advertising Still Works for Your Dealership!
When thinking of ways to market your dealership in this digital era, you probably don’t think of print advertising. However, yes, print advertising still works for your dealership! Learn why print advertising still works by reading on.
Nearly 80 percent of consumers act on direct printed mail advertisements, compared to 45 percent of consumers that act on electronic advertisements, according to a Penn State study. Even though electronic advertisements are frequently used, individuals aren’t as likely to act on these digital ads. When receiving a letter in the mail, customers take more notice.
Another perk to print advertising is that customers are less likely to make impulse purchases. With impulse buys, individuals are more likely to return their product, which isn’t productive for a company. If you want to make sales at your dealership and keep those sales, consider print marketing to entice your buyers, while also allowing them time to confirm their decision to make a purchase.
If you are looking for a way to advertise your business effectively and affordability, consider a print marketing campaign! When creating a campaign, keep in mind the audience you are targeting. If you are looking to advertise maintenance services to recent car buyers, tailor your ads to this demographic. On the other hand, if you want to sell vehicles to buyers who may be in the market for a new car or truck, send your print marketing ads to these clients.
For help with your print marketing ad campaign, contact Premium Productions. Our direct marketing company can help your dealership create an effective print advertisement campaign. To learn more about our services and to get started with your print ad campaign, call Premium Productions at 800-297-1990 today!