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Why Email Marketing Matters for Small Business

Email marketing isn’t just for big businesses and corporations anymore. Small businesses have discovered it to be one of the most effective ways to reach their consumer base. 

Whether you have a physical location, are an online business, or both, email marketing is the key to bringing customers to your door. It can reduce costs, increase conversion, focus on your strengths, and help you build lasting relationships with your customers.

It’s convenient

In today’s modern digital age, it seems as though most people are attached to their smartphones. 

If you look out any window right now, chances are you will see your neighbors staring down at a glowing screen. But this trend goes even further than that. 

Even if you don’t have anyone in your circle who spends most of their waking hours in front of the display on their phone, you probably have at least one friend who does (or maybe more). You also probably read at least 1-2 emails a day, if not more.

It’s personal

Email marketing is one of the most important online marketing strategies. And it is not just about writing a catchy subject line. It is also about segmentation. 

Segmentation is the process of dividing your customer base into smaller groups based on shared characteristics. It allows you to send the right message to the right person at the right time. 

Keeping track of your customer’s activities, preferences, and buying patterns allows you to be more personalized and relevant in your marketing efforts.

It helps reach mobile customers

For many consumers, the smartphone is the first thing you reach for in the morning and the last thing you put down at the end of the day. So, it’s no surprise that mobile devices have become the primary means for accessing the web and doing internet research. 

In fact, a recent Pew Research Center study found that 38% of adults go online “mostly” from their phones.

It has more features

It’s difficult to deny the fact that social media plays a big part in internet marketing. 

With so many interactions happening only in social media channels, everyone is turning more on the go and we can see why – more social contact is healthier for us now than ever! 

However, some people try to take advantage of this social media trend and post content on Facebook, hoping for clicks. This is not always effective as it can be posted through automation or shared by irrelevant accounts (think your college roommates). 

While the social promotion has gotten its time in the sun, there are other forms of internet marketing that one should know about, like e-mail marketing. 

These are more time-consuming but not considered a waste of time due to how interactive they are and also how productive they tend to be in learning users’ tendencies while helping build trust with your brand!

It’s affordable

Small businesses often have a hard time crafting quality content that properly speaks to their target audiences because little resources limit them at their disposal. 

As a small business owner yourself, you know that is particularly true in the beginning of your business journey when working long hours on top of developing original content is impossible if you plan to grow and expand the brand.

Email marketing can feel like a bit of a free-for-all, especially if anyone can see your messages without signing up. 

If you are concerned about protecting the integrity of your brand, look at email marketing options that offer private (restricted) subscription lists or setting up a web form that requires email validation. 

With these features in play, only registered email addresses will receive your content. It will ensure that only people who know you personally will be added to your list – leading to more effective engagement!


Whether you’re a small business or a large business, email matters. Nobody is better at using email for marketing purposes than small businesses. There are two basic reasons why email marketing matters for small businesses. Email marketing is relatively inexpensive, low-risk, and high-reward.

Reach out to Premium Productions today to get started on your marketing efforts. You can reach out to us by calling 800-297-1990 or filling out our contact form on this page!

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