Targeting Consumers Using Demographic Variables

Written by Thomas on December 16, 2014. Posted in Automotive Marketing, Blog, Digital Advertising, Direct Mail

Automotive Direct Mail Leads

Premium Productions is taking automotive direct mail to the next level by targeting consumers using demographic variables. This method effectively allows for the mail to reach specific populations, such as those that are known to be in the market for buying a new car. Having this information yields highly efficient marketing by decreasing the cost on advertising to those less likely to buy and increasing the exposure to those more likely to buy.

As a leading automotive direct mail agency, Premium Productions will do thorough research into the demographics of the area in which you are looking to target. In order to do this, they gather data by assessing the mail carrier routes. Through this information they are able to distinguish consumer populations using demographic variables, such as income, ethnicity, age, whether or not they are homeowners, and how many people are living in the household. This data then reveals a definitive target, allowing the car dealer to make effective choices on Automotive Direct Mail Leads in regards to that target. For example, a family household is more likely to be in the market for a van or SUV, where an individual living alone is not.

Premium Productions located in New York, has been in business since 1997, having served hundreds of dealers with successful advertising and marketing campaigns. With the options for both traditional and digital marketing in conjunction with consumer targeting, this full service advertising agency is sure to produce results. Call now to let them begin their research and build you a rewarding Automotive Direct Mail Campaign!