Traditional Advertising and Digital Marketing Go Hand-in-Hand
With the advent of social media and digital advertising, it is tempting to think that traditional advertising platforms have become obsolete. However, nothing could be farther from the truth and traditional advertising still plays a crucial role in effectively communicating products.
Traditional advertising includes media such as newspaper advertisements, TV and radio spots, direct mailings, billboards, and even telephone contact. These methods of reaching potential customers have proven themselves time and again, with audience reach extending everywhere from local and regional customers to a larger national audience if necessary.
While the direct connection between traditional and digital advertising isn’t immediately clear, the two have the ability to work together and produce superior results over what either of them could achieve alone. Traditional advertising has the power to reach people through a variety of platforms but is limited to ‘sealing the deal’ by providing a phone number or address in the hopes of making human contact. Likewise, digital media can provide practically limitless information to the customer, but struggles to get their attention amidst a sea of other options.
However, when paired together, traditional and digital advertising can harmonize powerfully. Traditional advertisement platforms can grab the attention of potential customers with proven methods and then direct them to social media and other digital spaces to provide them with the additional information they need to seek out your services.
The ultimate goal is to get people to walk through your front door, to contact you and specifically request your product or service. If you are interested in seeing how traditional and digital advertising can work together, we invite you to contact us at 800-297-1990 for additional information.
Premium Productions has been a factory-direct source for producing complete direct mail campaigns since 1997 and is proud to be a multiyear member of the 5000 Fastest Growing Companies in America.