How To Target Market Buyers

Written by Thomas on January 14, 2015. Posted in Automotive Marketing, Blog, Digital Advertising

NY Automotive Direct Mail Campaigns | New York Car Dealer Marketing Agency

All dealership sales professionals understand that their database of contacts is an asset. But, the job of sales professionals is to share engaging and helpful messages with buyers, not to understand the ins-and-outs of a complex relationship management system. Those two tasks take two very different mindsets. With our lead identification system, we help you sift through your hard-earned assets to find the real gems. At Premium Productions, we help your dealership identify those customers who are up to eight times more likely to purchase a vehicle within the next six months. With automotive cross sell reports referencing attributes such as, their estimated lease end date and ownership equity appreciation, we can consistently market to a highly motivated lineup of buyers.

Our NY Automotive Direct Mail Campaigns approach uses a unique combination of hooks, incentives and gifts that drive traffic on a tight budget. With our saturation campaigns we focus on getting out of the showroom and finding where those qualified buyers are going about their everyday lives. We bring the offer to the customer directly – to both inform and encourage them in whatever phase of the buying process they’re at. With mailers that are both state-compliant and customizable to your dealership, you’ll have all you need to bring customers to the showroom floor. From service specials to targeted offers, our creative messages open and maintain those crucial channels of communication with your customers wherever they might be.

Automotive direct mail is a great way to increase the awareness of your dealerships. 8 out of 10 people read their mail daily. Compared to response rates in other mediums such as paid search (0.22%) and display ads (0.04%), the ROI of car dealer direct mailing is just outstanding. With increased customer loyalty and a fantastic low end investment, this method is a great way to generate long-term revenue.

Contact New York Car Dealer Marketing Agency today to get a free quote! We will beat any competitor’s advertised price on similar quantity and quality mailer all the way from Massachusetts to Connecticut!