Tailor Your Marketing Efforts to Millennials in 4 Ways
Millennials make up a significant amount of buyers in today’s market. Millennials are people ranging from ages 23 to 38 and they are now estimated to be the nation’s largest living generation. Not only do they make up most of the current workforce, but they also hold a lot of spending power. It is estimated millennials will spend $1.4 billion annually and represent 30 percent of total retail sales. If you want to learn four ways to tailor your marketing efforts to millennials, keep reading.
Millennials are a unique generation because they grew up in a world where technology was growing rapidly. Technology is infused in nearly every aspect of millennial life. Because of this, millennials are likely to respond to digital advertising. Many retailers are trying to target millennials, but they are unsure as to how because millennials have different tastes than other generations. For example, millennials aren’t as interested in motorcycles as much as other generations. They also are more likely to make online purchases. About 60 percent of millennial purchases are online, which is up from 47 percent in 2017. Another unique trait of millennials is they value experiences more than accumulating things. All of this is important to keep in mind when advertising to this age group.
To cater to your millennial audience, build environmental appeal. About 90 percent of millennials will buy from a brand if they trust their environmental practices, and 95 percent would recommend the brand to a friend. If your brand isn’t making eco-friendly efforts, now is the perfect time to start. If your brand is environmentally conscious, advertise your hybrid and electric vehicles to your millennial buyers. Another way to cater to millennials is by getting involved in more charity work. Millennials are more likely to shop with companies that make contributions to charitable organizations.
Yet another way to capture the interest of a millennial audience is by creating personalized campaigns. Millennials are more likely to work with a brand they feel they have a connection to. If you strive to create a one-on-one relationship with your millennial buyers, they will be more likely to spend their money with your business. Sending personalized emails and text messages to your millennial shoppers is a great idea. Including coupons and promotions wouldn’t hurt either.
Now that you know more about your millennial audience, you are ready to design an advertising campaign that caters to this market. For help putting together a successful marketing campaign, contact Premium Productions by calling 800-297-1990 today!