Run a Successful Direct Mail Campaign with These Steps
Direct mail can be an incredibly successful way to advertise your dealership. However, in order to experience success, you must know what steps to take. Direct mail campaigns consist of sending mail to previous customers, current customers, and/or potential customers. While many feel that direct mail is a think of the past, these campaigns are actually an effective and affordable option for dealerships. Learn how to run a successful direct mail campaign with these steps:
Step 1: Target your audience
Who shops at your dealership? Think about your common customer, your specialty customers, and your first-time customer. Market certain campaigns towards certain potential buyers to experience success.
Step 2: Maximize your response
The point of a direct mail campaign is to receive responses. The average direct mail campaign receives between a 1 and 3 percent response rate. To hit the 3 percent rate, make your campaign clear, concise, and enticing.
Step 3: Evaluate your response
When you do receive these responses, study them. What does your customer want from your campaign? What are they shopping for or interested in purchasing? Take note of these responses to learn more about who to target, what to share in your ads, and how often to launch a direct mail campaign.
If you are ready to start your direct mail campaign for your dealership, contact our team at Premium Productions! Our direct marketing company knows exactly how to help your dealership experience marketing success. To learn more about our services and to start your campaign, call us today! You can call us at 800-297-1990. We look forward to hearing from you and can’t wait to help your business grow!