Three Reasons You Should Use Direct Mail Marketing
Automotive Direct Mail | Pennsylvania Car Dealer Advertising Agency
A lot of people think that paper mail is a thing of the past. Who needs snail mail when we have access to emails, blogs, Facebook accounts, and every type of social media we could imagine? Here at Premium Productions, we use direct mail marketing to our advantage, and want to do the same for you and your business!
There is a multitude of reasons why you shouldn’t give up on regular old mail, so we decided to list a few for you here. The first is because of how highly targetable it is. Rather than sending mass emails or digital flyers to hundreds of thousands of people all around the country, you can create material that caters specifically to potential customers that actually have an interest in your product. For example, you can find out exactly what type of vehicle one of your customers has down to the year make and model. If you’re offering trade-in deals, you can let them know precisely what they’ll get for their car, making it far more appealing for them to come in and talk business.
Let’s face it, we all mass delete emails or even mark most of them as read before we open them. The fact that something you receive in the mail is actually tangible also makes a huge difference for most people. You have to interact with real mail, and we all go through everything we receive to ensure we haven’t missed any important letters or bills. If your advertisements are eye-catching and informative, they’ll avoid the recycle bin and your customers will actually absorb the information.
Many of you may be wondering why direct mail is worth it since paper mail has been decreasing over the years. While that may sound like a bad thing, it’s actually quite the opposite. We’re able to streamline the type of information we send out via the U.S. Postal Service, meaning there’s less junk mail flying into people’s mailboxes. As a result, people check everything they receive and most of us check our mail every single day.
While there are certainly benefits to sending electronic mail, here at Premium Productions, we know the true value of customized mail your customers can hold in their hands and read when they aren’t in a daze from staring at their computer screens all day. Give us a call today so we can discuss the best marketing strategy for you and your team!