Are you using Personalized URLs (PURLs) in Your Direct Marketing Campaigns?
Direct Marketing Campaigns | Automotive Advertising Agency
Automotive Direct Mail CampaignsA PURL is a personal website created specifically for each recipient of your direct mail campaign. Using a PURL will ensure your prospect will see a custom message through relevant personalized content on your campaign landing pages available with our Automotive Advertising Agency.
If you use PURLs in your next automotive direct mail campaigns you benefit from:
PURLs are more personal: PURLs give you the ability to create landing pages that are personalized to each recipient based on their purchase behaviors, demographics, interests, location, etc.
Cross Media: Your prospect gets a tangible piece of mail along with a personalized website they can easily access.
Collected Results: Most PURL sites include information gathering questions, allowing you to gather information that can help with future Automotive Direct Marketing Campaigns.
Track in Real-Time: Understand how your PURL-integrated automotive direct mail campaign is performing with real-time stats.
Improve Existing Data: Collect updated email addresses and other information from respondents. If there is a piece of crucial information missing from your data, you can source it using a PURL site.
PURLs can go viral: You can use a “refer-a-friend” strategy on the personalized landing pages to encourage people to circulate your message.
Contact NY Automotive Marketing Agency to learn more about our PURLs and how they can enhance your next direct mail campaign.