New Variable Image Solutions

Written by Thomas on August 23, 2012. Posted in Blog, Digital Advertising, Direct Mail

Automotive Direct Mail | NY Automotive Marketing Agency

Pleasantville, NY (September 4^th 2012) Premium Productions, Inc. Through it acquisition of Konica Digital Press C6000 can now produce variable image Automotive Direct Mail campaigns with individual variable images for each mailer.

The C6000 allows Automotive Marketing Service to provide large scale Automotive Direct Mail Campaigns where images within each mailer can vary. A mail piece to a 2006 Nissan Altima owner may show an image of a New 2012 Altima, while the owner of a 2007 Jeep Grand Cherokee will receive a mailer with an image of a 2012 Jeep Grand Cherokee. The Fusion Pro software that is being utilized with the system will allow a database to direct a specific image to every record in a data file. The C6000 will then print the assigned image.

Mitch Krohnengold, President of Premium Productions, Inc. said “The possibilities are endless; our creative department is designing new Automotive Direct Mail pieces daily that take advantage of this technology. In the past the cost of variable imaging was cost prohibitive for most large volume purposes but advances in technology have made variable imaging much more affordable.”

New York Digital Advertising is a leader in the development of digital Automotive Advertising and deployment of innovative Automotive Direct Mail Campaigns for both the Retail and Automotive Marketing Service. Our expertise in quick turn around Car Dealer Marketing Campaigns that are proven with analytic to be highly effective continue to keep Automotive Advertising Agency ahead of the pack.