Monitor Your Ad Performance with Call Tracking
When running any marketing campaign, it is important to test and measure results to know if your money is well spent. If you use call tracking numbers from Premium Productions in your direct marketing materials, you will not only be able to capture phone leads but also track results in easy to read reports. Automotive dealer marketing relies heavily on demographics, and call tracking will give you an excellent idea if you are reaching your optimum customers.
Another advantage of our call tracking software is the ability to capture every call, even ones that don’t get picked up by your staff. We will send you an email showing missed calls from call tracking numbers. Without this service, you may never know a prospect called the dealership as a result of your direct marketing materials. Now you won’t have to worry about that. This is especially beneficial for dealerships with limited inbound lines.
We also offer a whisper service that will tell your staff which marketing ad has triggered the call, allowing your staff to better respond to the prospect. There is nothing more frustrating to a potential customer than to call a dealer and the person on the other end knows nothing about the ad!
Premium Productions’ call tracking program will work with any type of advertising where a phone number can be included:
- Direct mail
When you set up your dedicated local or toll-free number you will have access to an online portal where you can view your reports and look at metrics such as the length of calls or the call source. You can even listen to recorded calls which can be a great teaching tool for new employees.
For more information on monitoring your marketing campaigns with call tracking, call Premium Productions today at 800-297-1990.