Is This Marketing Tool at the Top of Your 2019 Sales Strategy?
A new year means new marketing strategies, or does it? In 2019, you may want to revisit a tool you already use to get the most out of your marketing campaign. Learn more about this unexpected, successful marketing strategy by reading on.
Most dealerships are likely using social media to get in touch with customers and clients. While social media is an incredible resource for attracting guests, it isn’t the only online marketing format you should utilize. That’s right, the classic email marketing campaign is just as successful as ever.
Despite popular belief, customers actually do want to receive information about automotive dealerships in their email inbox, but they want quality emails. Make sure your email campaign features important information and inciting details, otherwise, your emails will get lost in the shuffle.
The first step to creating a successful email marketing campaign is sending a welcome email to new subscribers or customers. With this email, include a reward for signing up. This reward can be a discount, promotion, or another enticing incentive.
Next, use your email newsletter to encourage interaction. Consider sharing tips with your customers related to their automobile purchase, such as how to clean their vehicle or how to perform simple maintenance. Then, include promotional deals or information about new inventory. These types of emails are filled with content that subscribers actually want to read about, encouraging engagement and even future purchases.
If you want help designing the perfect email campaign for your automotive dealership, contact Premium Productions. Our direct marketing company can help you create the most ideal email marketing tool for your business. To get started with the process, call us today! You can reach Premium Productions by phone at 800-297-1990.