How Can You Market During COVID-19?
The coronavirus COVID-19 has completely rewritten the rule books for business this year, but there are ways to market your business using strategies from Premium Productions. Here are some ways to continue marketing your business to your customers.
A Handshake When Your Customers Can’t Visit
Direct mail has not been shown to transmit the COVID-19 virus. In today’s current climate of isolation and distancing, reaching your customers can be as simple as sending a postcard. This can serve as a “handshake” to reinforce the message that you are there to serve your customers when needed. These occasional reminders can make a difference when the marketplace opens again. It may not get you any business now, but your company name will be in the minds of customers when business resumes.
A Reminder That You Are Open
You may operate a business that is deemed essential, but that does not mean that everyone knows you are open. Customers are not out looking for an Open sign to tell them you are operating. Premium Productions can create a direct mail piece or postcard to remind customers that you are open and taking precautions to ensure their safety.
Prepare For a Resumption of Business
Many companies have severely restricted operations or closed for the time being. These same companies may choose to wait until they are operating again to resume their marketing programs. You can take advantage of this time by using direct mail or a social media campaign to keep your customers informed and keep your business in their minds. This can be a big advantage when your competitors may not be saying anything right now. You will be ahead of the pack when businesses reopen.
Offer a Discount
Your customers may be tightening up their budgets due to job layoffs or business closures. Now is an excellent time to offer them a discount on services if you are open, and one discount mailing also serves the purpose of letting customers know you are open for business.
Take a Look at Your Business and Decide What is Best
Each business is different, and what may attract your customers now or in the future will depend greatly on factors that may not be known today. Premium Productions can help you develop a direct mail, email, or other advertising plans to keep you above your competitors in this uncertain time. Contact your Premium Productions sales representative or call 800-297-1990.
