Make Sure Your Marketing Efforts Reach Millennials
Millennials, who were born between 1981 and 1996, represent a huge chunk of the buying population, as they are the largest generation after the postwar Baby Boomer generation that was born in the 1940s and 1950s. Millennials have a lot of discretionary income to spend, they just need help figuring out where to spend it. Here are four ways you can make sure your marketing efforts are going to reach Millennials.
Tailoring Your Marketing Efforts
One of the largest topics that concerns millennials is the environment. Be sure that your company can say it is working towards a greener, more sustainable future. Research shows that 90% of Millennials buy from a company that they know is environmentally conscious, so this is an important topic for your business–and mentioning it in your advertising can’t hurt.
Also, Millennials want their purchases to go to companies with a charitable or social justice bent. Make sure your company is doing its part to better your community, and then post about your work on social media accounts.
Millennials don’t want to be thought of as a group. Instead, they really appreciate being seen as individuals. You need to create campaigns that have a personal touch. Be sure that your marketing and advertising reflect the personal needs of your customers with targeted groups for particular sales, for example.
Finally, Millennials are very active on social media. You need to make sure that you have a social media presence. That way, you’ll be visible to your customers every time they post, tweet, text, click or snap a photo. While Millennials may not own up to being on social media all the time, the success of social media campaigns for businesses is evidence they are on much of the day.
If you need help marketing to Millennials, we invite you to reach out to Premium Productions today by giving us a call at 800-297-1990!