Premium Productions is now offering an improved concept in targeted demographic marketing. Reach potential customers in your market area at very affordable prices. Let us do an in-depth demographic research of your market area’s carrier routes in order to select those routes that closely match your current clients.
Targeting by demographics allows you to reach families with children, high home values, high or low incomes, ethnicity targets, and many other demographic variables.
Saturation mailing is perfect for mass-market coverage with affordable list costs, and maximum postal discounts. This method gets your message in homes that currently receive little or no automotive advertising.
Here’s an example:
Looking at the zip code 89110 in Las Vegas, Nevada, there are 36 carrier routes in 89110.
- 18 carrier routes with a median household income range of $36K to $50K
- 8 carrier routes with a median household income range of $50K to $75K
- 34 carrier routes with mostly home owners
- 5 carrier routes with a large Hispanic presence
- 8 carrier routes with a median household income range of $50K to $100K, with an average age between 26-55 years and home values of $150K to $300K