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Increase Your Leads with Email Marketing During COVID-19

During this unique time, email marketing is more effective than ever. If you are looking for ways to reach a wider audience during COVID-19, consider the benefits of email marketing. To learn more about how you can increase your leads with email marketing during COVID-19, keep reading.

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Email marketing is a critical piece of advertising for any dealership, especially now. If you are looking to expand your leads and increase your client base, email marketing is an outstanding tool. With email marketing, you can target specific audiences. You can send customized and personalized emails to potential customers who have various interests, professions, and needs. When you send emails that are personalized for certain demographics, you can increase your likeliness of attracting new customers.

Emailing marketing is proving to be more effective during COVID-19. Before the pandemic, open rates were 12.6 percent, click-to-view rates were 9.8 percent, and click rates were 1.2 percent. Now, data is showing click-to-view rates are as high as 20 percent and click rates are as high as 2.5 percent.

In order to make your email marketing as effective as possible, there are a few things you want to do. First, make sure the recipient has a reason to open the email. Make your subject line enticing, but also honest. You want your potential customer to be interested in what the email has to offer. Next, make sure the email is compelling once an individual opens it. If your email looks boring or difficult to read, the recipient won’t engage with it.

Want to improve your email marketing campaigns? Contact Premium Productions! You can get in touch with our marketing team by giving us a call at 800-297-1990. We hope to hear from you soon and look forward to helping you advertise your dealership.

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