How Are You Measuring Your Return on Investment?
Automotive Cross Sell Reports | Car Dealer Direct Mail Campaigns
Evaluating CampaignsSo you’ve advertised and you’ve gotten back your quarterly sales report. Good. Now, how are you measuring your return on investment? Our Polk Cross Sell Report can help. The report allows us to review car sales by area and identify and seize sales opportunities in your market. This information is crucial to ensure your business is getting its appropriate share of sales. If there are fewer sales than desired in certain zip codes, we can give that area more attention in future campaigns. Our report also reviews which cars have been generating the most sales and notify you if you are missing them in your inventory.
We constantly review client feedback to determine ways to improve future Automotive Direct Mail Campaigns. We also review our campaign evaluation reports generated by Polk to learn how many vehicles the targeted groups that were sent mailers purchased. With this information, we can easily determine if this is the best direction for your campaign to continue to follow. There are a few other helpful facts that the report generates. With the report, you will learn how many vehicles were sold in the area over eight weeks and how many were sold at your dealership compared to the competition. The report also generates a list of the top ten new and used car registrations and what group they were sold to. This information gives you an idea of what types of cars you may want to add to your inventory.
Don’t be kept in the dark about your campaigns and investments. Know how well you’re campaigns are working and how you can improve them. Our Automotive Cross Sell Reports can evaluate your campaign performance anywhere in North Carolina, South Carolina, Pennsylvania, and the Ohio surrounding areas. Contact us today for more information about this informative report.