Direct Mail Can Help with Your Inbound Marketing Strategy
Some people don’t believe direct mail is still an effective way to reach new audiences. Even though people believe this, it simply isn’t true. Even during the digital age, direct mail is as effective as ever. Direct mail can help with your inbound marketing strategy.
In order for a direct mail campaign to be successful, there are a few tips you should follow. First, you should determine your audience. Consider your campaign. What are you advertising? Be sure to send direct mail campaigns to potential customers who would be interested in what you are advertising. Additionally, consider your demographic. Which customers are more likely to respond to emails and which are more likely to respond to direct mail? Only send direct mail to customers who are likely to respond to these campaigns.
Next, track your campaigns to be sure they are effective. If you are unsure which customers would respond to direct mail and which would not, include an exclusive promo code with your direct mail. You will be able to determine which customers are responding to direct mail by seeing which customers are redeeming this exclusive promo code. Use a different code when advertising via email to compare and contrast your customers’ behaviors.
Direct mail campaigns should be eye-catching. Individuals receive a lot of mail, so make sure your mail stands out among the stacks of postcards and envelopes. A clear, concise, and well-designed piece of direct mail can encourage potential customers to work with your business.
Finally, connect your direct mail campaign to an online campaign. Covering as much ground as possible can improve the success of your business. When sending out direct mail, be sure to include your company’s website, email address, and social media handles so potential customers have a way to connect to your company online.
For additional assistance creating a successful direct mail marketing campaign, contact Premium Productions. You can reach us at 800-297-1990 today!