Even in a Digital Age, Direct Mail is Still Invaluable
You may be under the impression that direct mail is a thing of the past. However, this isn’t the case. Even during this digital era, direct mail is still as effective as ever. Even in a digital age, direct mail is still invaluable! Read on to learn more.
One of the reasons direct mail is still invaluable is because direct mail is more trustworthy than digital advertising. If you want to win over potential customers, consider a well-designed direct mail campaign. Consumers can become overwhelmed by digital advertising, especially because digital advertising has become oversaturated. So many companies are trying to sell their products online that consumers are overwhelmed. Receiving a letter in the mail advertising a company is a breath of fresh air for many consumers.
Did you know direct mail requires 21 percent less cognitive effort to process than digital advertising? The motivation-to-cognitive load ratio shows that direct mail scored a median 1.31 and digital media received a median .87. This data was found in a study by Canada Post. This study further shows that direct mail can actually be more effective than digital advertising when done right.
It is also true that a lot of people look forward to receiving things in the mail. Online catalogs aren’t always as satisfying to look through as physical catalogs, postcards, and letters. A customer may be more likely to respond to direct mail campaigns because of this.
If you are interested in designing a direct mail campaign, contact Premium Productions. Our staff can help you create an eye-catching and effective campaign designed to help your business grow. To get in touch with Premium Productions, call us at 800-297-1990 today!