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Clean my Data?

Automotive Direct Mail Campaigns | New York Car Dealer Marketing Agency

NY Automotive Advertise Agency

Clean my Data? What are you talking about?

At NY Automotive Advertising Agency data cleansing or data cleaning is the process of detecting and correcting or removing inaccurate records from a data file or a database.

After cleansing, a data file will be consistent with other similar data sets in the system. The inconsistencies detected or removed may have been originally caused by user entry errors, by corruption in transmission or storage, or by different data dictionary definitions of similar entities from different sources.

The actual process of data cleansing may involve removing typographical errors or validating and correcting values against a known list of entities in Automotive Direct Mail Advertising. Many times it is matched to correct data validated by the United States Postal service. This process includes cass certification. It can also append change of Adresses (NCOA Sevice) The validation may be strict such as rejecting any address that does not have a valid postal code or fuzzy (such as correcting records that partially match existing, known records).

Some Data Cleansing Service solutions will clean data by cross checking with a validated data set. Also data enhancement, where data is made more complete by adding related information, is a common data cleansing practice. For example, appending addresses with phone numbers related to that address.


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