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automotive promotional printing

Tap into the Direct Mail Market!

It is hard to believe that what was once the entire foundation and structure of advertising and marketing campaigns is now the most underutilized. With the advent of digital media and access, so much of this type of content is made up and distributed online. But the fact is that as the overall strategy of reaching out to and connecting with an audience is moving away from physical mailers and materials, it leaves a huge opportunity open for people willing to capitalize on it.

The Value of Multi-Channel Marketing

Direct marketing from Premium Productions is not driven by a single marketing channel. Direct mail can be very effective for auto dealers, but there is much more to successful marketing and this is where multi-channel promotions are key. Multi-channel simply refers to not being locked into a single marketing campaign, such as direct mail or email to existing customers. Here is why multi-channel marketing is so important.

Don’t Forget, Your Envelope Tells All!

When you go to a library or bookstore, you most likely pick up a selection of books and look at the covers first. If one of them piques your interest, then you might open it and read the inside jacket or preface. The reality of human behavior is that people decide very quickly whether to look further or move on to something else. It’s no different when you send out direct mail.