In this age of ultra-competitive markets and the emerging global economy, more and more businesses and individuals are frantically searching for ways to set themselves apart from their rivals. For most of these people, that entails a heavy dose of online and digital media geared towards prospective customers or clients.
It is hard to believe that what was once the entire foundation and structure of advertising and marketing campaigns is now the most underutilized. With the advent of digital media and access, so much of this type of content is made up and distributed online. But the fact is that as the overall strategy of reaching out to and connecting with an audience is moving away from physical mailers and materials, it leaves a huge opportunity open for people willing to capitalize on it.
With the advent of social media and digital advertising, it is tempting to think that traditional advertising platforms have become obsolete. However, nothing could be farther from the truth and traditional advertising still plays a crucial role in effectively communicating products.
Before the days of the internet, marketing was all about TV, radio, and newspaper ads. Today, almost every single company has a social media page, website, or online advertisements to rely on. The digital era created a notable shift in the way we advertise, but is traditional marketing still alive? Read on to find out.
When thinking of ways to market your dealership in this digital era, you probably don’t think of print advertising. However, yes, print advertising still works for your dealership! Learn why print advertising still works by reading on.
When it comes to marketing your business, traditional and promotional advertising go hand-in-hand. Both of these advertising strategies can help your business grow and experience success. To learn more about how traditional and promotional advertising go hand-in-hand, just continue reading this blog post.
Direct marketing from Premium Productions is not driven by a single marketing channel. Direct mail can be very effective for auto dealers, but there is much more to successful marketing and this is where multi-channel promotions are key. Multi-channel simply refers to not being locked into a single marketing campaign, such as direct mail or email to existing customers. Here is why multi-channel marketing is so important.
When you go to a library or bookstore, you most likely pick up a selection of books and look at the covers first. If one of them piques your interest, then you might open it and read the inside jacket or preface. The reality of human behavior is that people decide very quickly whether to look further or move on to something else. It’s no different when you send out direct mail.
We may be living in a digital age, but print advertising is not dead. As a matter of fact, print advertising is still an effective way to attract customers to your business. If you are interested in expanding your print advertising campaign, we here at Premium Productions can help.
Make marketing your new year’s resolution this year. Your dealership can generate sales with powerful marketing strategies in the new year by following our extraordinary advice. If you want to learn more about how you can market your dealership this new year, continue on with this blog post.