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automotive promotional printing

Five Emails You Should be Sending to Wholesale Customers

Today’s marketing programs have progressed far beyond sending a standard email blast to all your wholesale customers. You have to create engaging content that is customized for the customer or they will go elsewhere for business. Email is not dead and an old-school way to communicate with customers. You can make email a valuable part of your marketing program if you send some or all of these five emails to your wholesale customers.

The Value of Multi-Channel Marketing

Direct marketing from Premium Productions is not driven by a single marketing channel. Direct mail can be very effective for auto dealers, but there is much more to successful marketing and this is where multi-channel promotions are key. Multi-channel simply refers to not being locked into a single marketing campaign, such as direct mail or email to existing customers. Here is why multi-channel marketing is so important.