Automotive marketing programs can be diverse, with many dealers opting for digital or video marketing channels. Premium Productions feels direct mail supported by 21st Century technology can be a very effective way to market your dealership.
Before the rise of the Internet, businesses depended on traditional marketing channels such as TV, radio, and newspapers. Getting a Yellow Pages ad in the local phone book was common and practical because people used the book regularly to find business phone numbers.
Make marketing your new year’s resolution this year. Your dealership can generate sales with powerful marketing strategies in the new year by following our extraordinary advice. If you want to learn more about how you can market your dealership this new year, continue on with this blog post.
As the holidays quickly approach, we know that consumers are spending more on their loved ones, and themselves. Specials and deals pop up everywhere, and it’s important to know how to market your product to the right audience at the right time to get the most out of holiday spending.
As the holidays approach, so do the opportunities to send direct mailers to your customers. Two of the greatest ways to drive traffic to your dealership is through holiday sale events and direct mailers. Combine these two and you can pack your dealership with customers.
Having exclusivity with a retailer can mean huge perks for both the retailer and the distributor. These advantages can improve business relations, customer relations and more. Check out the following article, with details provided by Chron, for more information on the advantages of exclusivity with a retailer.
According to a recent study, the direct mails have a response rate of as high as 75 percent. But, if not done well any Automotive Direct Mail marketing campaign will amount to a significant loss of capital, time and energy.
Automotive marketing isn’t just about selling new or pre-owned cars. It’s all about gaining customers and then retaining them for repeat sales. You can use direct mail marketing to successfully gain and keep customers using a variety of techniques:
Digital marketing is a new concept to many dealerships who are comfortable with TV, radio, and print advertising. The use of digital marketing outlets has exploded in the last decade and for good reasons. Let’s review how both types of marketing can be useful to your operation.
