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automotive promotional printing

Digital or Traditional? A Marketing Comparison

If you were in the marketing field in the early 1980s, it’s possible you based much of your strategy on Jay Conrad Levinson’s 1984 book, Guerilla Marketing. While it’s almost 2022 and much of the world has changed since then, the fundamental concepts of marketing are still in practice. No matter what products and services you’re trying to sell, you need to promote them properly and reach the right demographic to maximize profits. With social media becoming the juggernaut that it has, digital marketing is becoming one of the best ways to reach the public. Traditional marketing with its tried-and-true concepts exists in the digital age, so which one is better? We’re about to find out. 

Make Your Direct Mail Postcards Stand Out from the Competition

Direct mail postcards are one of the best ways to attract the attention of potential clients. You can analyze data and strategize until you’re blue in the face. Without a design that grabs a customer and makes them want to take action, you can’t get results. At Premium Productions, we understand this better than most. We’ve compiled a list of five ways you can make your direct mail postcards stand out from the competition.

Millennials Love Mail. Here’s Why.

Millennials make up a huge part of the buying market, and it is essential for business owners to have a marketing plan targeted at this demographic if they really want their businesses to excel. Premium Productions has over 22 years of direct marketing experience, and believe it or not, printed mail marketing campaigns are effective with millennials, and here is why:

Here’s What to Know When Printing Postcards for Direct Mail

One of the best uses for direct mail is through the use of postcards to market to your customers. Both small businesses and large businesses benefit from postcards. They are inexpensive to create and mail. However, you want to get the most out of your postcards as possible. Here is some information on printing and mailing the perfect postcards. 

Five Reasons Printing and Mailing Services Should Be Part of Your Marketing Efforts

Although society is highly digital with seemingly everything, there’s something refreshingly old-fashioned and special about opening the mailbox and pulling out correspondence. Promoting your business via means of printing and mailing services is a smart and constructive way to get noticed and stand out over competitors. Premium Productions offers five reasons why this method is advantageous over other forms of advertising.