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automotive promotional printing

The Value of Multi-Channel Marketing

Direct marketing from Premium Productions is not driven by a single marketing channel. Direct mail can be very effective for auto dealers, but there is much more to successful marketing and this is where multi-channel promotions are key. Multi-channel simply refers to not being locked into a single marketing campaign, such as direct mail or email to existing customers. Here is why multi-channel marketing is so important.

Using Direct Mail in the Auto Industry

The automotive industry can benefit from direct mail marketing. Direct mail marketing uses physical mail to advertise to potential clients. Through direct mail marketing, dealerships can experience an increase in sales and client interaction. For more information about how to use direct mail marketing in the auto industry, continue reading this blog post.

Run a Successful Direct Mail Campaign with These Steps

Direct mail can be an incredibly successful way to advertise your dealership. However, in order to experience success, you must know what steps to take. Direct mail campaigns consist of sending mail to previous customers, current customers, and/or potential customers. While many feel that direct mail is a think of the past, these campaigns are actually an effective and affordable option for dealerships. Learn how to run a successful direct mail campaign with these steps:

Don’t Forget, Your Envelope Tells All!

When you go to a library or bookstore, you most likely pick up a selection of books and look at the covers first. If one of them piques your interest, then you might open it and read the inside jacket or preface. The reality of human behavior is that people decide very quickly whether to look further or move on to something else. It’s no different when you send out direct mail.