You’re probably familiar with the application of Direct Mail Marketing in a B2C (Business-to-Customer) campaign. That’s arguably the most common way to use such a strategy. Did you know that you can use it effectively for B2B (Business-to-Business) purposes as well?
Let’s explore how that works.
If you were in the marketing field in the early 1980s, it’s possible you based much of your strategy on Jay Conrad Levinson’s 1984 book, Guerilla Marketing. While it’s almost 2022 and much of the world has changed since then, the fundamental concepts of marketing are still in practice. No matter what products and services you’re trying to sell, you need to promote them properly and reach the right demographic to maximize profits. With social media becoming the juggernaut that it has, digital marketing is becoming one of the best ways to reach the public. Traditional marketing with its tried-and-true concepts exists in the digital age, so which one is better? We’re about to find out.
Premium Productions, your leader in direct marketing, would like to share these tips on how to be successful with real estate direct mail marketing. If you cannot generate the right kinds of leads with other methods, try these strategies and see if they don’t help boost your results exponentially:
Premium Productions is your authoritative source for direct marketing, and we want to make you aware of an important development that could impact how you market, send, and receive things moving forward. It’s related to the post office too.
When you think of direct mail, you probably think of an older demographic. However, direct mail campaigns work on people of all ages, not just older people. Continue reading to learn about direct mail marketing for generations X, Y, and Z.
Direct mail postcards are one of the best ways to attract the attention of potential clients. You can analyze data and strategize until you’re blue in the face. Without a design that grabs a customer and makes them want to take action, you can’t get results. At Premium Productions, we understand this better than most. We’ve compiled a list of five ways you can make your direct mail postcards stand out from the competition.
Want to help your business grow? Try print marketing. Despite living in the digital era, print marketing is just as effective as ever. Keep reading to learn how print marketing could benefit your business.
Millennials make up a huge part of the buying market, and it is essential for business owners to have a marketing plan targeted at this demographic if they really want their businesses to excel. Premium Productions has over 22 years of direct marketing experience, and believe it or not, printed mail marketing campaigns are effective with millennials, and here is why:
One of the best uses for direct mail is through the use of postcards to market to your customers. Both small businesses and large businesses benefit from postcards. They are inexpensive to create and mail. However, you want to get the most out of your postcards as possible. Here is some information on printing and mailing the perfect postcards.
Although society is highly digital with seemingly everything, there’s something refreshingly old-fashioned and special about opening the mailbox and pulling out correspondence. Promoting your business via means of printing and mailing services is a smart and constructive way to get noticed and stand out over competitors. Premium Productions offers five reasons why this method is advantageous over other forms of advertising.