Digital marketing is a new concept to many dealerships who are comfortable with TV, radio, and print advertising. The use of digital marketing outlets has exploded in the last decade and for good reasons. Let’s review how both types of marketing can be useful to your operation.
Direct mail used to involve a big mailing list and repeated mailings to create a low level of response. There was a small return on investment (ROI) but it was felt that the high volume was needed to create the ROI they obtained. Premium Productions thinks there is a better way, and here are four ways for mailings to create a higher ROI using a focused approach.
Many auto dealers continue to use what is often referred to as “legacy” advertising: radio, TV, and newspapers. They are not comfortable with social media and are reluctant to use the Internet particularly when they feel a customer’s identity would be revealed.
A lot of people think that paper mail is a thing of the past. Who needs snail mail when we have access to emails, blogs, Facebook accounts, and every type of social media we could imagine? Here at Premium Productions, we use direct mail marketing to our advantage, and want to do the same for you and your business!
As spring approaches, it may be time to spring into updating your automated emails. What do your automated emails for your car dealership sound like? Many are impersonal and focus only on the dealership, rather than the customer and their needs. Nobody wants to read an email like that, so if that sounds like your automated emails, you may want to consider some spring cleaning.
Ever since people started offering goods and services to other people, a need for follow-up marketing has existed. Throughout most of history, this involved face-to-face interaction as a merchant’s brand was his own personality. Thankfully, this is the 21st century, and we no longer need to meet every one of our clients in person. Internet-based shopping, social media applications, and email marketing have made follow-up and branding a streamlined process.
Reliance on email, however, can lead you to lose sight of your goals when making contact with clients. This lack of focus can cause you to send off-message marketing that’s ineffective or confusing. In a worst-case scenario, a poorly-worded email could turn clients away and tarnish your brand. Nonetheless, email marketing is a powerful and reliable tool if used correctly, so let’s look at a few of the pitfalls to avoid.
Call tracking is a way to track incoming customer calls the same way you check your website for activity and leads. Without it, you won’t know that customers may have been trying to reach you by phone and weren’t able to get through to someone in your organization. With mobile phones, more customers are calling for marketing information and services when they see your ads on their phones, and you don’t want to miss those opportunities.
Despite what you might think, good old-fashioned paper mail has not gone the way of the dinosaur. Quite the opposite, in fact: direct mail advertising can be a very effective tool to boost your dealership’s sales. However, for most businesses, it’s probably not all that practical to be using huge mailing lists and sending out endless mailings. With printing, postage, and other mailing costs as high as they are, it’s important to be strategic in your direct mail marketing efforts. To help you maximize your ROI (return on investment), we’ve got four helpful direct mail marketing tips.
As you market your automotive business, you have a number of ways to connect with customers. Two popular choices are direct mail and email. Let’s review them and discuss positive and negative aspects of each choice.
Many companies have become accustomed to marketing themselves on the Internet using web pages. Some have even become efficient using social media sites. What can be forgotten is email, and what happens as more people use smartphones and mobile devices such as tablets for email and research. It’s becoming more important to design email marketing for mobile devices, and here’s how.
