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Tailor Your Marketing Efforts to Millennials in 4 Ways

Millennials make up a significant amount of buyers in today’s market. Millennials are people ranging from ages 23 to 38 and they are now estimated to be the nation’s largest living generation. Not only do they make up most of the current workforce, but they also hold a lot of spending power. It is estimated millennials will spend $1.4 billion annually and represent 30 percent of total retail sales. If you want to learn four ways to tailor your marketing efforts to millennials, keep reading.

The Importance of Digital Marketing in the Automotive Industry

Every industry, even one as old as the automotive industry, benefits from digital marketing. When customers go online to search for dealers, vehicles, and reviews regarding both, a carefully crafted digital presence can help you to stand out against competition while selling your knowledge and professionalism to potential customers.

The Value of Multi-Channel Marketing

Direct marketing from Premium Productions is not driven by a single marketing channel. Direct mail can be very effective for auto dealers, but there is much more to successful marketing and this is where multi-channel promotions are key. Multi-channel simply refers to not being locked into a single marketing campaign, such as direct mail or email to existing customers. Here is why multi-channel marketing is so important.