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The Importance of Digital Marketing in the Automotive Industry

Every industry, even one as old as the automotive industry, benefits from digital marketing. When customers go online to search for dealers, vehicles, and reviews regarding both, a carefully crafted digital presence can help you to stand out against competition while selling your knowledge and professionalism to potential customers.

The Value of Multi-Channel Marketing

Direct marketing from Premium Productions is not driven by a single marketing channel. Direct mail can be very effective for auto dealers, but there is much more to successful marketing and this is where multi-channel promotions are key. Multi-channel simply refers to not being locked into a single marketing campaign, such as direct mail or email to existing customers. Here is why multi-channel marketing is so important.

Car Sales Email Templates Don’t Always Work

Dealers who use email templates with a “one size fits all” approach may assume their messages are getting through to their customers and prospects, but the opposite may be true. Here is why a standardized email template is not a good way to deliver your message, and how Premium Productions can solve this problem.

Your Dealership Advertising Isn’t Working. Here’s Why.

Advertising is one of the greatest ways to help a business grow. Through advertising, companies can reach potential clients and customers. Do you have advertising campaigns for your dealership that just don’t seem to be generating sales? Your dealership advertising isn’t working, but the following blog post can tell you why. Read on to learn more about effective advertising strategies.