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Make Sure Your Marketing Efforts Reach Millennials

Millennials, who were born between 1981 and 1996, represent a huge chunk of the buying population, as they are the largest generation after the postwar Baby Boomer generation that was born in the 1940s and 1950s. Millennials have a lot of discretionary income to spend, they just need help figuring out where to spend it. Here are four ways you can make sure your marketing efforts are going to reach Millennials. 

Tailor Your Marketing Efforts to Millennials in 4 Ways

Millennials make up a significant amount of buyers in today’s market. Millennials are people ranging from ages 23 to 38 and they are now estimated to be the nation’s largest living generation. Not only do they make up most of the current workforce, but they also hold a lot of spending power. It is estimated millennials will spend $1.4 billion annually and represent 30 percent of total retail sales. If you want to learn four ways to tailor your marketing efforts to millennials, keep reading.

The Importance of Digital Marketing in the Automotive Industry

Every industry, even one as old as the automotive industry, benefits from digital marketing. When customers go online to search for dealers, vehicles, and reviews regarding both, a carefully crafted digital presence can help you to stand out against competition while selling your knowledge and professionalism to potential customers.