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automotive promotional printing

Printing Media with Full or Spot Color

Full or Spot Color | Automotive Design Gallery

When printing color media for car dealer print marketing, a typical printing press will use a four-color process based on cyan (blue), magenta (red), yellow, and black. Combinations of these colors then create all other colors on the printed items. It’s a traditional method for printing full color, and works very well for most materials. You will need to specify full-color printing for materials that use a printing press.

Looking for More Sales?

Full-Service Marketing | New Jersey Automotive Advertising Agency

Premium Productions, Inc. is a full-service marketing communications firm that specializes in automotive direct mail campaigns. Our reputation is built on results; we have to continuously prove ourselves as a leader in automotive direct mail campaigns, and the results those campaigns bring to our customers.

In The Market

Automotive Direct Mail | Car Dealer Marketing Agency

You’ve worked hard to build a successful dealership. You offer a quality product and excellent service so the more buyers you connect with, the higher your sales. Efficiently connecting with buyers requires marketing to a specifically targeted group of consumers. So how do you consistently reach your buyers? How do you consistently reach individuals who are in the market for a new vehicle? As your automotive full service advertising agency, Premium Productions, Inc. has the solution to identifying your Buyers.

CASS Certification Barcoding

Certification Barcoding | Automotive Direct Mail

The intelligent mail barcode,formerly 4-state Customer barcode is a new Postal Service barcode used to sort and track letters and flats. It expands your ability to track individual pieces and allows for grander visibility into mail-stream. This new barcoding combines the preceding barcode systems,POSTNET and 4-state Customer into a single barcode.The Postal Service is always making attempts to streamline a more beneficial way of offering ease and precision into the world of bulk mailings. With this system, more information is encoded but with minimal space used on the mail-piece, a larger data capacity than the pre-existing barcodes is provided, mailers have more digits which allows for more unique identification of up to a billion mail-pieces for each mailing, the need for multiple barcodes is eliminated and allows you to participate in multiple USPS service programs with a single barcode (fpr more information click here).

The Money Saving Letter/Self Mailers!

Letter/Self Mailers | Automotive Direct Mail Campaigns

You’ve put lot of work into your automotive direct mail campaign . You’ve poured over the consumer lists and chosen exactly the right audience to receive your message. Premium Productions, Inc. has shown you who in your market is likely to buy your product or service. Now, it’s time to choose the best medium for the message. There are several options, like postcards, flyers and envelopes. There is another option called the Letter/Self Mailer that is a great way to save on mailing costs.

Marketing Services

Marketing Services | Automotive Direct Mail

If your last Automotive Direct Mail marketing campaign didn’t work out the way you had hoped, it’s time to call Premium Productions. We offer car dealer marketing services that will take your campaign to the next level. The number one way we help you do this is by first identifying quality prospects. Premium Productions vast databases can be filtered down to exactly who you should be targeting. If you don’t know who your target customers are, we can help you discover them and zero in on them.

National Change of Address Services

NCOA Service | Automotive Direct Mail

You’ve worked hard to build up your customer database, but what if someone moves? Does that mean you’ve lost that customers contact information forever? The answer is no, because Premium Productions offers official National Change of Address Services, or NCOALink. There are so many reasons to use it with your Automotive Direct Mail marketing campaign. Payback on investment of 200% to 300% is just one of them.

Consumer Lists for Direct Mail Marketing

Direct Mail Marketing | Automotive Advertising Agency

Imagine your business having access to 21 million consumers, 72 million homeowners, 13.5 million new movers, and 3.6 million new homeowners. When you use Premium Productions expansive direct mailing databases, you will have a competitive edge for your next direct marketing campaigns. All lists come with first and last names, and you can target selectors like age, income, gender, housing status, geographical location and many others.

Getting Results with Email Marketing

Car Dealer Email Marketing | Automotive Direct Mail

How do you get your business’s message out to customers? It’s the biggest question in advertising, but a very easy solution is to put together an email marketing campaign. Email marketing’s goal is simple. You get your message directly to specific consumers who are most likely to use your product or service. Everyone checks their inbox, usually multiple times a day. It’s a great idea to get your message exactly where they are going to see it with a well thought out email marketing campaign.