It has been known to businesses that direct mail marketing is a highly profitable marketing channel. If carried out well, it gives great returns and high response rates. But, the difficult situation faced by automotive dealers when planning marketing campaigns is the very long, average buying cycle of a new vehicle. Cars being expensive, are not bought as frequently. So most of the direct mails end up in trash. The key things, to avoid being ignored by a prospect, the marketers should know are listed below.
Automotive Marketing | PA Car Dealer Advertising Agency
When you’re looking to market towards a specific group or niche, you must know your audience. It certainly doesn’t matter much what you say if you don’t know who you’re talking to, now does it? Case in point: marketing to millennials. Do you want to effectively reach this audience, the largest U.S. generation since baby boomers? Of course you do. And that means you’re going to need to think like them and understand what they want. To help you get the most out of a marketing campaign aimed at millennials, we’ve got a few things you need to know.
Effective Email Marketing | Car Dealer Advertising Agency
Email marketing is an effective way to reach your potential customers and to encourage your current customers to stay with you. A profitable email marketing strategy is an important piece of how to increase sales. Here are a few secrets of how to have a powerful email marketing strategy.
Automotive Cross Sell Reports | Car Dealer Advertising Agency
There are a lot of steps that go in to designing a successful marketing campaign for your automotive dealership. One of the reports that Premium 123 uses to design and refine a successful marketing campaign is the Polk Cross Sell Report.
Automotive Call Tracking / Car Dealer Marketing Agency
If your dealership is like most dealerships, attracting and retaining customers through advertising is one of the biggest hurdles you face. Whether it’s automotive direct mail, print, television, radio, online, or outdoors, advertising is a crucial contributor to the success of your dealership. Are you reaping the full benefits of your advertising efforts? If you’re not utilizing automotive call tracking technology, you’re throwing away a substantial advertising opportunity for your dealership.
Direct Mail or Email | Automotive Advertising Agency
Advertising is one of the most important things you can do to reach your current or potential customers. Once you decide on a budget for advertising, you need to determine how you want to advertise. Two popular methods of advertising are automotive direct mail and email.
In a world of internet instant gratification, there still is nothing quite like the crisp feel of paper in your own two hands. Direct mail marketing is one of the most effective ways to find and retain customers. Car dealer direct mail marketing is a golden opportunity for business owners to advertise their company’s name and promote products, services, and coupons. Wondering how to get started with direct marketing? We’ve got four easy direct mail marketing tips to simplify the process for you.
Contrary to popular belief, print is not dead. While many web devotees assume it to have gone the way of chivalry, the fact remains that print advertising continues to prove itself year after year. Printed media has unique characteristics and style that web advertisements will never rival. Print may, in fact, be somewhat of the new vinyl: a relevant and sought-after medium in the process of recreating itself. While online advertising is indeed an essential part of any ad campaign, statistics show a 25 percent higher response rate to campaigns which incorporate both print and web. In a world of internet instant gratification, print advertising still holds big benefits.
Automotive Direct mail is a great way to grab the attention of your current or potential customers. One of the best ways to determine if your direct mail will get their attention is to think like your customer. Put yourself in their shoes and think about what they will respond to.
Direct Mail Campaign |Car Dealer Full Service Advertising Agency
Running a direct mail campaign is a great way to increase business and traffic. When you decide to spend your advertising dollars on a direct mail campaign, you want it to be effective. There are three key steps to running a direct mail campaign: finding your target market and targeting your direct mail, maximize the response levels through a clear message, and evaluating the response and refining the campaign.
