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Tailor Your Marketing Efforts to Millennials in 4 Ways

Millennials make up a significant amount of buyers in today’s market. Millennials are people ranging from ages 23 to 38 and they are now estimated to be the nation’s largest living generation. Not only do they make up most of the current workforce, but they also hold a lot of spending power. It is estimated millennials will spend $1.4 billion annually and represent 30 percent of total retail sales. If you want to learn four ways to tailor your marketing efforts to millennials, keep reading.

Direct Mail Marketing is on the Rise in 2020

Many businesses rely heavily on one form or another of marketing to advertise their goods and products; each one with their varying degrees of success. As more companies continue to search for new clients, the more traditional forms of advertising are being phased out by more modern technologies such as search engines, email, social media, and so forth. However, one of the traditional means of advertising has simply refused to let up. In 2020, direct mail marketing is on the rise! Here is how it can help your business.