As the holidays quickly approach, we know that consumers are spending more on their loved ones, and themselves. Specials and deals pop up everywhere, and it’s important to know how to market your product to the right audience at the right time to get the most out of holiday spending.
As the holidays approach, so do the opportunities to send direct mailers to your customers. Two of the greatest ways to drive traffic to your dealership is through holiday sale events and direct mailers. Combine these two and you can pack your dealership with customers.
Having exclusivity with a retailer can mean huge perks for both the retailer and the distributor. These advantages can improve business relations, customer relations and more. Check out the following article, with details provided by Chron, for more information on the advantages of exclusivity with a retailer.
According to a recent study, the direct mails have a response rate of as high as 75 percent. But, if not done well any Automotive Direct Mail marketing campaign will amount to a significant loss of capital, time and energy.
Do you have a business that you’re trying to promote? Billboards, newspapers and magazines, and television and radio commercials are always great ideas, but why not throw your logo and info onto some actual products?
Print advertising is not dead. Even though we live very much in a digital age, print advertising still has tremendous effects on companies. As a matter of fact, print advertising has a stronger ability to convert customers.
Automotive marketing isn’t just about selling new or pre-owned cars. It’s all about gaining customers and then retaining them for repeat sales. You can use direct mail marketing to successfully gain and keep customers using a variety of techniques:
Auto dealerships may enjoy new and pre-owned sales numbers for a time, but an effort must be made to continuously improve sales. There are proven ways to use advertising to improve sales, but there are also other actions a dealership should take to maximize the potential of their operation.
Digital marketing is a new concept to many dealerships who are comfortable with TV, radio, and print advertising. The use of digital marketing outlets has exploded in the last decade and for good reasons. Let’s review how both types of marketing can be useful to your operation.
Think email marketing for auto dealerships is outdated? Think again. Email marketing is just as effective as ever, even though there are nearly 200 billion emails sent across the world every day, according to 9 Clouds. In fact, this unimaginably large amount of emails sent every day is exactly why email marketing is still so effective for auto dealerships.
