Print advertising is not dead. Even though we live very much in a digital age, print advertising still has tremendous effects on companies. As a matter of fact, print advertising has a stronger ability to convert customers.
Automotive marketing isn’t just about selling new or pre-owned cars. It’s all about gaining customers and then retaining them for repeat sales. You can use direct mail marketing to successfully gain and keep customers using a variety of techniques:
Auto dealerships may enjoy new and pre-owned sales numbers for a time, but an effort must be made to continuously improve sales. There are proven ways to use advertising to improve sales, but there are also other actions a dealership should take to maximize the potential of their operation.
Digital marketing is a new concept to many dealerships who are comfortable with TV, radio, and print advertising. The use of digital marketing outlets has exploded in the last decade and for good reasons. Let’s review how both types of marketing can be useful to your operation.
Think email marketing for auto dealerships is outdated? Think again. Email marketing is just as effective as ever, even though there are nearly 200 billion emails sent across the world every day, according to 9 Clouds. In fact, this unimaginably large amount of emails sent every day is exactly why email marketing is still so effective for auto dealerships.
There are many ways to market your products or services to customers, and a good way is direct mail marketing. There is a catch, however, in that you need to do more than just send out large quantities of mailers. Let’s look at how Premium Productions can help you develop a useful direct mail program.
Direct mail is dead, right? Increasing postage costs, paper, handling all the mail and so forth lead many to the conclusion that direct mail is inefficient and expensive. It is true that the amount of direct mail is slowly decreasing with the rise of digital marketing, but there are good reasons you should consider direct mail to promote your dealership.
Direct mail used to involve a big mailing list and repeated mailings to create a low level of response. There was a small return on investment (ROI) but it was felt that the high volume was needed to create the ROI they obtained. Premium Productions thinks there is a better way, and here are four ways for mailings to create a higher ROI using a focused approach.
Many auto dealers continue to use what is often referred to as “legacy” advertising: radio, TV, and newspapers. They are not comfortable with social media and are reluctant to use the Internet particularly when they feel a customer’s identity would be revealed.
In business, as with everything, knowledge is power. Knowing the needs and wants of your customers is key to selling them your products and services, the success of which will directly affect your bottom line.
