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How Automotive Direct Mail Marketing Leads to Dealership Success

Car Dealer Direct Mail | Automotive Marketing Services Analysis

Automotive marketing isn’t just about selling new or pre-owned cars. It’s all about gaining customers and then retaining them for repeat sales. You can use direct mail marketing to successfully gain and keep customers using a variety of techniques:

5 Ways to Increase Your Dealership Sales

Automotive Marketing Services Analysis | Car Dealer Print Marketing

Auto dealerships may enjoy new and pre-owned sales numbers for a time, but an effort must be made to continuously improve sales. There are proven ways to use advertising to improve sales, but there are also other actions a dealership should take to maximize the potential of their operation.

Traditional vs. Digital Marketing: Strike the Right Balance

New York Car Dealer Advertising Agency | Automotive Direct Mail Campaigns

Digital marketing is a new concept to many dealerships who are comfortable with TV, radio, and print advertising. The use of digital marketing outlets has exploded in the last decade and for good reasons. Let’s review how both types of marketing can be useful to your operation.

Why Email Marketing Still Works For Auto Dealerships

Car Dealer Email Marketing | Automotive Promotional Printing

Think email marketing for auto dealerships is outdated? Think again. Email marketing is just as effective as ever, even though there are nearly 200 billion emails sent across the world every day, according to 9 Clouds. In fact, this unimaginably large amount of emails sent every day is exactly why email marketing is still so effective for auto dealerships.

3 Reasons to Use Direct Mail Marketing

Automotive Direct Mail | New York Car Dealer Advertising Agency

Direct mail is dead, right? Increasing postage costs, paper, handling all the mail and so forth lead many to the conclusion that direct mail is inefficient and expensive. It is true that the amount of direct mail is slowly decreasing with the rise of digital marketing, but there are good reasons you should consider direct mail to promote your dealership.

Four Direct Mail Tips for a Higher ROI

Automotive Direct Mail Advertising | New Jersey Car Dealer Marketing Agency

Direct mail used to involve a big mailing list and repeated mailings to create a low level of response. There was a small return on investment (ROI) but it was felt that the high volume was needed to create the ROI they obtained. Premium Productions thinks there is a better way, and here are four ways for mailings to create a higher ROI using a focused approach.

Why Dealerships Still Prefer Traditional Marketing

Automotive Direct Marketing Campaigns | Car Dealer Advertising Agency

Many auto dealers continue to use what is often referred to as “legacy” advertising: radio, TV, and newspapers. They are not comfortable with social media and are reluctant to use the Internet particularly when they feel a customer’s identity would be revealed.