5 Ways to Increase Your Dealership Sales
Automotive Marketing Services Analysis | Car Dealer Print Marketing
Auto dealerships may enjoy new and pre-owned sales numbers for a time, but an effort must be made to continuously improve sales. There are proven ways to use advertising to improve sales, but there are also other actions a dealership should take to maximize the potential of their operation. Here are five ways for dealerships to improve their bottom line:
- Make your facility a welcoming place to visit — Regardless of advertising programs, sooner or later a customer will have to walk through your doors. You want your dealership to welcome them both visually and from your sales staff. The following is important when creating a welcome atmosphere:
- Have greeters meet customers at the front door and determine their needs
- Have adequate sales staff at all times, and be ready to call in reserves as needed
- Be certain your sales promotions at the dealership agree with your current ad programs
- Use people on the phones who are pleasant and efficient in handling incoming calls
- When the dealership is open, have parts and service personnel available to help customers
- Hire and retain sales personnel who enjoy selling cars — Customers can quickly sense if they are dealing with someone who doesn’t want to be working there or helping customers. Your sales will increase by having personnel who interact positively with customers. It’s also important to have salespersons seek referrals from customers after helping them with a purchase.
- Establish daily goals and reward managers who meet them — Your managers must be responsible for meeting sales targets, and you should reward those who can achieve this. They also need to motivate their sales force, so use people who can interact positively with other employees.
- Use referral programs to entice new sales and customers — Speaking of referrals, you need to develop referral programs for new customers to encourage them to provide connections to others. New customers should be provided incentives to offer referrals to people they know, and salespersons should be encouraged to ask for them.
- Finally, you need to hire an advertising agency that can maximize the attention your dealership deserves, successfully develops incentive programs, and acts as a catalyst for your sales force to succeed. That advertising agency is Premium Productions and we have the experience and skills to successfully market your dealership and take your sales to a new level. Contact us today and let Premium Productions develop your advertising strategy.
