Why Print Advertising Still Works
Automotive Direct Mail | New York Car Dealer Advertising Agency
Print advertising is not dead. Even though we live very much in a digital age, print advertising still has tremendous effects on companies. As a matter of fact, print advertising has a stronger ability to convert customers. According to a study performed by Penn State, “nearly 80 percent of consumers act on direct printed mail advertisements compared to 45 percent of consumers that act on electronic advertisements.”
Electronic advertisements are always tossed in our faces when searching through the web, so much so that we have started to ignore them. On the other hand, our eyes are drawn to print marketing ads and we are less likely to pass up on these offers. We also are less likely to make impulse purchases with print ads. Impulse purchases can lead to high return rates, which isn’t productive for a company. On the other hand, an individual who sees a print ad won’t act on the advertisement immediately. When they do decide to invest in a company’s products or services, it won’t be based on impulse, but actual and genuine interest. Another reason print ads are more effective is trust. How many times have you seen an electronic ad on the internet that seems phony? Now, compare that to a number of print advertisements that appear to be false advertising. The numbers aren’t even close.
So, if you want to strengthen your company’s print ad presence, consider a few things. One thing to think about is demographics. Learn your company’s demographics to gain a greater understanding of where to place your printed ads. Publishing ads in magazines, newspapers, or other print publications that have the same target audience as your company is the most effective way to influence consumers. For more information and assistance in growing your company’s print advertising presence, consider our services at Premium Productions Direct Marketing. Our expert team has significant experience in print marketing and would love to help your company grow. To get in touch with us, give us a call at 800-297-1990 today!
